The service industry has competition and has a greater challenge to update with them and along with changing technology and environment. The service industry has high competition with the fellow and has difficulty to handle a client who often questions. The service industry has to face a challenge to manage and coordinate marketing, operation and human resource efforts. Managing and circulating human resource is most challenging task whose behavior change frequently and have to address accordingly. Assurance of quality of service has to maintained properly where service industry should be able to handle standardization and personalization according to nature of client and types of service provided by the organization.
It’s harder to envision how the service benefits its potential customer where the setting of price doesn’t come easily for service industries. It’s challenging task to build trust and convincing the prospective customer to purchase a service. The service industry has challenges for creating a need for what they are selling where they have to convince the customer that means to solve the problems of prospective customers. They have to face the challenge of maintaining the relationship among different part of the organization and customers. Effective maintenance of two-way communication is precious for service industries. Motivational factor plays a vital role to handle different challenge which helps to retain customers.
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