Order farm, basically means here the dependency of business revenue solely upon the orders they receive organically in a certain frequency. Based upon their existence in market, network and business relations, excessive demand and whatsoever marketing effort to maintain their average sales target throughout the year.
Despite this unprecedented economic hardship, there are many unique ways and creative ideas brands can explore. This is what they were never forced to do in the past. It is a right time to start thinking differently and stay ahead in the league.