Nabil Bank

The challenge is to develop an award winning annual report design for Nabil Bank, who is the nation’s first private sector bank, extending international standard modern banking services to various sectors of the society. As a pioneer in introducing many innovative products and marketing concepts in the domestic banking sector, represents a milestone in the banking history of Nepal. The entire Nabil Team embraces a set of Values “C.R.I.S.P”, representing the fact that Nabil consistently strives to be Customer Focused, Result Oriented, Innovative, Synergistic and Professional.

The Solution

After multiple round of discussion with client and our internal/external team, we did our presentation mainly focused on how the fiscal year of the bank can be portrayed best in the report. It was never calculated how we can create award winning annual report design. Of course, it was on the back of our head. But, the main challenge was to think as a team of Nabil itself. Needed to understand their value, dedication and persuasion. They are clear and focused on their duty satisfying customers. So, we came up with the idea of FRESH FRUIT that represent bank’s positive vibes, energetic team spirit and the delightful return to it’s investors. Likewise, a goodness of fruits can build our better health, Nabil Bank is partnering with its stakeholders on a long journey in order to keep good health of the Organisation. Therefore, we all were convinced to  portray each section of annual report by one good fruit and show an unbreakable synergy that determined the bank as nation’s most profitable bank.

Honored by “Best Presented Accounts Award 2012/13” by Institute of Chartered Accountants of Nepal (ICAN).